When a large company launches a new product, it usually attracts everyone and convinces them the leave the old behind and buy the new. However this time for Apple it was not the case as their iPhone 8 sales have unusually not been as well as they expected. In fact the iPhone 7 has sold more times than what the latest Apple smartphone has.
You now have three choices on what you can buy:
- 32GB – iPhone 7
- 126GB – iPhone 7
- 256GB – iPhone 8
When was the phone discontinued?
It was reported that the phone was discontinued the same day the latest iPhone came out which was on September 12th. No matter which store you go to, you will not find a 256GB storage iPhone 7 only the 8.
Why was it taken off the market?
At first they probably though more storage the better for their consumers, but at the end of the day people are more concerned about storage space so there was only a software update and some new features on the latest smartphone. You’ve got to WOW your audience with features and designs that will most definitely upgrade the previous device.
It’s actually been proven that people are purchasing the iPhone 7 still rather than the iPhone 8 – does this mean a possible tech fail for Apple?
They have even decided to Google their own phones to see what is being searched for and between September and October worldwide, and from the start of September the searches were higher for iPhone 8 than the 7, but when they checked in October there were more searches for the iPhone 7.
Why didn’t I know?
With the new launch of the latest smartphone and the other products, Apple thought it would be simple if they took it off quietly without having to announce it. They initially thought that the iPhone 8 would have so much attention drawn to it that the public would forget about it completely.