Some people blog as a hobby, some people blog for business. Whatever the reason, blogging can be a very powerful tool for engaging with your target audience and ensuring your key messages are heard.
In the 21st century your customers are searching for your services and products via the internet. So doesn’t it make sense to make sure they can find you? Consistently updating your website content by blogging could be a way of doing this as it has significant effects on SEO! In other words, the more you update, the more people read, the more people read, the more traffic you gain, the more traffic you gain, the better your rankings – simple!
Unfortunately, many small businesses are yet to wake up to the benefits of this tool. Valid reasons range from lack of time for writing the blog posts to a lack of ideas for quality posts. Here are some top tips to keep in mind for building a successful business blog:
Share industry expertise, discuss company news, present case studies and testimonials; talk to your current and potential customers. Let them know what you’re up to and how you can help them, but always remember to keep an air of informality – show the real you!
Create compelling content.
It should be valuable, helpful, engaging and worth sharing. Consumers want to learn and discover, you can help them do this! If lack of time or lack of writing skills is an issue, you could outsource your blog to a blog writing service.
Use Google Trends.
See the popularity and frequency of Google searches on your chosen topic to see whether you’ll gain traffic from from this subject. Google Trends will also keep you up to speed with your target audiences’ interests.
Calls to action.
These are crucial for the success of your blog. Include relevant links to other pages within your website to encourage readers to continue browsing your site. Alternatively, ask them to subscribe to further blog posts or newsletter updates.
It’s really important that you stick at it. Writing one post every year is not going to get you anywhere. We reccomend at least once a week to see any benefits.
It doesn’t have to be an essay! A blog post should be around 400 words, people tend to scan web content so make every word count!
Measure your blog’s performance.
Last, but not least make sure you have a web stats tool to measure your website’s performance. The most popular one is Google Analytics; It’s free and takes minutes to install!
If you need any more help with blogging for small businesses, get in touch!