So you’re a new startup or a currently running business and you want to get as many customers as you can. How do you go about it to start the process? We can help you as we have the perfect blog for you today…QUESTIONS!
Startup questions for yourself
This is more aimed at new startups this section, if you’re planning on starting a business or you’ve just started there a few questions you need to ask yourself first.
- Who do I want to target? – this is vital because if you target anyone and everyone you’re not as likely to be successful as your product or service may not meet or suit their needs. Always analyse your audience so you can develop strategies to get your business out there.
- What does my target audience want? – without knowing what your audience want, how are you even meant to pitch, advertise and sell to them? The key element here is market research! I guarantee there is not a single business who hasn’t done market research to define their audience’s needs.
- How am I going to target my audience? – again, market research is the key here. Find out where your audience is mostly visible (tip: social media is usually the best platform to target your audience).
Questions to ask your customers
This can be the trickiest part of making business. You don’t want to make your audience feel pressured or scared to purchase from yourself. Everyone loves a good and friendly relationship which is how you gain and retain customers in the first place. So, here are some of the questions you may want to ask them when the initial communication starts:
- Why are you looking for a solution? – this can establish why they are coming to you in the first place which can start to build a customer profile. For example, a business could come to Aspect IT and say that they receive a lot of spam emails and not quite sure how to deal with it. We can then turn round and offer them our spam filtering service.
- Could you tell me more about this? – questions like these are to build on the case and this question is for services that go in to more detail and specific requirements. It’s a good question to ask because you can gather as much information as possible at the start, to build on what you would recommend, pricing plans etc.
- Have you tried anything beforehand? – some people may want to try and sort the issue themselves, and some don’t. It can depend on the complexity of the issue, task or requirement. If they’ve tried something or someone before, you can see what methods and routes they have taken so you can try other ways.
- How long has this been going on? – timescale is everything. A problem can become larger and larger by the amount of time it has been going on for. The faster the solution the better for the client.
Keep your questions safe
You want to find out information from the client to lead them to becoming a customer, not to interrogate them as this can scare them off. Being gentle with your questions can get them to open up more to you and increase the amount of trust they have in you.
By gaining trust and building a great relationship with customers, it leads to customer retention because they know they are well looked after and they can come to you with ease. It also impacts your business growth as they can easily recommend your product or services to others which can get you more business.