Keeping in touch with your customers is the most essential thing in a business. How are you going to build customer relationships if you don’t speak and communicate with them? One way is to do it through emails. Today’s blog is a step by step guide to help you start your digital newsletter.
Step one: Plan, Plan, Plan
You can’t just send an email containing random things, it has to be thought and planned out. You need to think of what sort of content your audience will like. When it’s your first few newsletters, things may change as you will find out what posts are the most clicked on and reacted to.
Planning when you want to send it out is essential. This also comes with trial and error as you’ll view your reports on when people open it the most. You also need to know how often you want to send it out; make sure you set a reasonable time as you should commit to the schedule.
Step 2: Get yourself set up on emailing platform
The way of sending out your newsletter and creating its contents is through an emailing platform. The best way would be to get yourself on to one! There are many different e-marketing platforms which are available on a free plan. We use MailChimp as it offers a simple drag and drop method and it’s easy to use.
These are some of the best platforms for you to use:
- Constant Contact
- Campaign Monitor
You can find more information about them here
Step 3: Create your list of contacts
You can’t send your email unless you have contacts to send them to. You just need to import you contacts email addresses in to the platform to create a list and away you go! Growing your list is also important if you want to grow and expand your business. Offering incentives if they sign up and advertising it on social media can help you boost your brand awareness and to get people to sign up to your list.
Step 4: Make sure all your content and layout is legal to send
You can face serious fines and consequences if you do not abide by the rules and laws of email marketing. You may not think sending one email won’t do any harm, but in fact it can. Make sure you get your recipients permission to be included in the senders list, you need to have an opt-out or unsubscribe button so that they can stop receiving your emails if they want.
You can get the full rules and regulations here
Step 5: Keep it short and sweet
Nobody wants to listen to you ramble on. Get to the point.
Step 6: Test before you send
Make sure you test your email by sending it to yourself and your colleagues. This is to check everything looks fine, all the links work and that there aren’t any errors in the email at all. There’s nothing worse than sending an email to customers that doesn’t look right or there’s errors in it.
Other factors to consider
- Images – they brighten up the email and break it down instead of having text all the time
- Call-to-action – include these as it encourages people to engage with your newsletter
- Headers – they break down the text and indicates each section and what it is about.