2020 has truly been the year of e-commerce. However, that’s no reason to get complacent regarding your website; quite the opposite, in fact. With so many businesses going digital, it’s more important than ever to stay ahead of the game when it comes to your e-commerce site. You need to be providing your customers with the best experience possible because if you don’t, your competition will. Let’s dive into some quick and easy ways to boost your e-commerce sales.
If your e-commerce sales are dwindling, it could be time for a makeover.
“I thought you said quick and easy!” we hear you cry. Don’t worry – a website makeover doesn’t necessarily mean starting again from scratch. You can opt for a refresh, which is a cost-effective way of giving your site a new look without changing the building blocks it stands upon. It’s an updated image rather than a whole new identity – think of it like a fresh coat of paint.
A website refresh can be a really powerful way of boosting your e-commerce sales. Users don’t trust outdated-looking websites. A slicker, more modern appearance will lead users to trust your site and make purchases with confidence.
Basically, if you want new customers to find your website, you need to make sure it’s search engine friendly. You might have the best products in the world, but that doesn’t matter if no-one can find them. Each page of your site should be optimised to help you rank as highly as possible in the search engine results. If that’s not the case, you’re missing out on valuable sales opportunities.
In 2019, smartphones became the dominant device for online shopping. Therefore, if the mobile version of your site isn’t up to scratch you could be driving customers away. Ensure that the mobile version of your e-commerce site is as easy to navigate as the desktop version to see a big boost in sales.
Your e-commerce business needs a dynamic social media presence and a couple of sporadic Facebook posts just won’t cut it. You need a carefully devised strategy to keep users engaged and interested in your business. Your social media profile isn’t there to replace your website, but it’s a powerful and cost-effective form of marketing.
A simple how-to video can answer any questions users have about your product or service in an easy-to-digest way. You don’t have to be Steven Spielberg, you just need to keep your customers’ attention for a few minutes and show them how they can benefit from what you’re selling.