“Oh my god that is so last year!”
How many times have you heard that expression? Everything in the modern world now much faster than what it was back then. Trends are constantly changing and it’s extremely important to keep up with them in order to benefit your business.
Some people ask why it’s important to keep up with the latest trends and the answer is so you don’t look completely old fashioned! Trends are constantly changing especially online and with technology so you need to constantly be aware of what is changing and how you can adapt this in to your business and marketing environment.
A prime example with technology is that you will rarely use a pen and paper for anything; appointments, taking notes etc. It’s all done via technology. Soon enough we’ll have technology doing everything for us!
How to keep up with the latest trends?
The best way is to be online. Yes you get news in your daily papers, but there is tonnes more of information online especially when it comes to tech! Social media accounts will constantly post updates about latest news and gadgets (just like us) which can help you discover more about the tech world and other trends that may be relevant to you and your business.
With news articles offline such as the newspaper, if you post one trend it could possibly be out of date a week later. That is how fast everything is changing and the reality is that some people are finding it hard to adapt to.
By keeping yourself online and having a browse every now and again, then you’re more than likely to be more knowledgeable on the trends that you should be following.
Twitter is the platform where posting a few times a day is most acceptable. Businesses will post content to keep everyone up to date as to what is going on in the world and what they need to be aware of. The use of hashtags can help you search for what the latest is in your industry.
Facebook is more casual and although businesses post content to do with the industry, it is more relaxed and they post about the company itself. There is no doubt that you should be on Facebook and following businesses in your industry because it allows you to make those connections, but if you want to be on social media for latest trends then Twitter and LinkedIn are the places to be.
LinkedIn is a great business network to discuss and discover new trends in the industry. Lots of users post articles, blogs, news updates and other content that will most definitely keep you informed with what’s going on.