If you haven’t, then you might want to sign up, because it’s a great way to make business connections!
At first, I had no clue what LinkedIn was and how to use it. I only knew it was a ‘business like’ version of Facebook. So I decided to set my own profile up and I haven’t looked back since! There are so many reasons why LinkedIn is the power solution to business; and these are some of the reasons why:
Looking to expand and build up your business reputation? Well this is what LinkedIn is for. You can create your own LinkedIn profile and you can create a company LinkedIn profile. It helps massively if you post regular and relevant content, because it will interest people and this can help you build your online presence.
Looking for a job or recruiting
If you are looking to recruit, there are lots of people on LinkedIn who are looking for work. If you’re looking for a job, post it on your timeline! People will then look at the skills and qualities you have and if you’re lucky they’ll contact you.
Put your title as your current position OR if you’re looking for a job just put ‘seeking opportunities in *sector you’re interested in*’ The it gives employers a clear shot of you. LinkedIn also lets you post job adverts online so people can apply for the role you’re advertising through LinkedIn.
LinkedIn is like Facebook, only you may not know your connections personally. I know about all ‘don’t speak to strangers’ but in this case, on LinkedIn it is completely fine. It’s a business networking site so everyone will want to talk about business. Think of a business networking meeting but online.
The more connections you have, the more you’ll get noticed online!
However, there are a few things you need to be aware of on LinkedIn:
People will judge you based on your profile
You need to make sure that your profile is as professional as possible. People can take one look at your profile and think ‘no thank you’. Profile pictures say a lot about somebody so when you’re choosing your picture try and look business like (that means don’t take a picture holding a beer or something so casual).
Don’t directly advertise
People don’t really like being advertised to directly. They like social interaction about business related topics and discussions. If you advertise directly to them and that is all your content consists of, then people aren’t going to like your page or connect with you. Post business content and that will get you recognised for the right reasons.
Keep your profile up to date
You want to give people a good impression and overview of yourself, so make sure your profile is up to date. That means, include all of your skills, work experience, achievements etc. You want your profile to be ‘all star’.