More networking groups both online and offline are taking effect and they can benefit your business as well as yourself individually. There are many advantages to networking and we will give you some of the top advantages.
Promoting your business
The most obvious reason would be to make people aware of your business and give you the chance to promote what you have to offer. The main reason networking was set up is so that people from different businesses can meet up and talk about what they do and just to have a natter about this and that really. You’d be surprised how many people in your area don’t know your business existed so it provides a good opportunity to gain more leads.
Sharing information – gaining new knowledge
You may end up chatting to someone who is in the same industry as you but works in a different department of the business. It’s always good to learn some things from a different perspective. For example if you working in the sales department you may end up learning things from someone who works in the support department, so not only are you learning something new you can go back to your workplace and implement what you have learnt so it gives you that extra advantage.
It’s always a good thing to learn new skills whether it’s in or outside of work because there may be situations where you can actually assist because you know what to do.
Making connections is great, because there may be times where you may need to outsource for certain resources so you may go to those who you have connected with. By going to those who you know, it can create partnerships and all sorts of other business connections which can help you generate possible leads for the business and hopefully gain more customers.
You can also connect with people on LinkedIn (the business networking site) which allows you to publish content, share content etc. all business related which can help you build your online presence as an individual and as a business to create brand awareness.
By physically taking part in networking events, it just goes to show about you and your business that you make the effort to go and interact in these kind of events. People are obviously going to be more in favor of those who make more effort to make those connections as it shows a get up and go about the business rather than those who just skip these sort of events.
It’s understandable if you never knew about the events, but a little research won’t harm anyone. Whether it’s online networking or offline networking there’s always some form of activity going on and if you do your research you may get yourself in to some good networking groups. It’ll allow you to become more familiar with people and a valued member of the networking group.
Self esteem and confidence
If you aren’t a very confidence person anyway then networking is definitely the confidence boost you need! Meeting new people and having a chat about what you do and getting to know them more can most certainly build your confidence. There’s always the anxiety of being scared to talk to someone and a thousand thoughts go through your head. If you take yourself out of your comfort zone then it’ll be easier for you to communicate with people and this can benefit you in the future as you may want to start going to more and more networking events.