For anyone who isn’t quite sure what SEO stands for, it is Search Engine Optimization. It’s an essential element for your business’ website as it determines how people find your website. Today’s blog will be based on what SEO is all about and why your business needs it for your website.
What is SEO?
SEO is what is used to determine how people can see your website on the search engine results page. It plays a massive part in a website and without SEO, your website is more than likely to fail. Some businesses have SEO specialists, some recruit an SEO company to do it for them, it really just depends on your options and how you want to do it and how much time you wish to allocate to it.
It can be rather complex depending on how detailed it is, but the more detailed it is the better.
How does it work?
People search for keywords to try and find pages, websites, articles etc. that are relevant to what they want to find an answer to. For example, if someone wanted IT support based in Manchester, they would put this in the search engine and then all the relevant results and websites would come up based on the SEO each page has.
There are keywords and keyword phrases SEO handles. A keyword is just one word that you can put in to the back of your website, and a keyword phrase is a lengthy phrase with more than one word (e.g. IT support in Manchester).
Why does a website need SEO?
Obviously driving traffic to your website is the main thing, but how will people notice your site if you don’t have any SEO to categorize their searches? Each page of your website needs SEO so that it can be visible to the keywords or phrases that someone searches.
If the search engine fails to detect your website, it will not show up on the search engine and your business will miss opportunities to get noticed which can cost you business.
How SEO can affect your ranking on a search engine
The trick is to think what someone would type in to a search engine to try and get your website to appear. Avoid using complex keywords and avoid being very specific because nobody will ever go in to specific details on a search engine; they just want a simple answer to their problem or question.
To rank yourself up there on search engine rankings, your keywords or phrases need to be an exact match because it will be based on relevance of their keyword to what you have on your website. They will often type in simple keywords or phrases (e.g. IT Support, IT Support Manchester) they will never go in to specific support details.
What to avoid
- Use keywords and phrases that ONLY relate to your business and what it does (e.g. do not use keywords such as “hairdressers” if your business is a clothes shop) – it can get your website blacklisted
- Avoid being too specific with keywords, try and keep them simple
- Do not spam with keywords and phrases