The View, Edition 15
Welcome to the 15th edition of Aspect IT’s newsletter, The View.
Mobile Friendly Case Study
The web is an extremely powerful tool for connecting with potential customers. But what happens when your customers can’t find you? This could happen for a number of reasons, but a biggie could be the fact that your site is not mobile or tablet optimised.
Customers are now ditching the desktop and reaching for their smartphone when making a Google search. If your website is not mobile friendly, this will negatively impact on your appearance in Google’s search engine results.
According to research, 61 per cent of web users leave a site if it isn’t mobile responsive. For this very reason. Bowland Stoves, a national stove retailer based in the North West, approached Aspect IT and asked if we could make the critical changes needed to ensure that their website was mobile and tablet responsive.
These changes included:
- Using readable text, so that users do not have to zoom
- Using appropriate content sizing so that users do not have to scroll horizontally
- Placing links far enough apart so that they can be easily accessed
To read more about the work we have conducted for Bowland Stoves, have a read of our case studies online.
Take the test!
If you’re unsure whether your website is mobile friendly, you can find out by taking this quick test.
Or to find out more about Google’s algorithm changes, have a read of their blog page.
