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Website Design – how to set up a business website

Website Design allows you to build the perfect online image for your business. Our blog covers the how

Website Design can be easy unless you want to know how to design a website properly. As exciting as it may be you need the perfect elements and platform to do so. It’s easy to create a basic website on your own, but in order to get the best of the best you need someone who is fully qualified to do so to get the most impact. This can include the entire look of the website and the features that it includes because the more advanced knowledge you have in this project the better the outcome and effect.

Across the web are over a billion websites and many of these will feature your competitors. So, the question is how to get yourself ahead of the competition and make your website stand out from the rest. Ranking helps too! It’s highly important the think about the layout and content of your website because you want to keep your readers/viewers/potential clients engaged so they want to read more. If your website does not look appealing the user will click off straight away and never revisit your site. With fine detail and features the user could end up visiting numerous different pages and becoming a satisfied customer of yours. 

Furthermore, you need to make it crystal clear exactly what your business does on the homepage of your website as this is the key page to think about. A consumer browses the web to find exactly what they need (e.g. IT Support) and if it isn’t made clear on the first glance then they will immediately leave the page. As the Internet has become increasingly popular over the years, more businesses are looking for suppliers online which is exactly why you need to grab the opportunity to design an outstanding website and concentrate on driving traffic to your website across other platforms. 

Finally, to finish off this introduction to today’s blog, you have everything you need in a nutshell but of course the point of the blog is to help and explain to businesses and individuals what is needed to build a successful website. Take your business to the next level!

Work out your needs

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The first think you need to establish is the purpose of your website. Although the obvious thought is to try and obtain a larger client base and to be online, but you need to get in to the finer details of your needs. It needs to be planned thoroughly so you get the desired outcome. This is where some technical aspects come in, because you want to get the user to engage through your website

and get them to the point where they make a purchase or make an enquiry. 

In addition, you need to research what sort of websites your competitors have so that you can either go one step further than them or create a website that has similar features. A plain website with no features can lack interest to some users, because they want somewhere that they can have a positive user experience with. Some websites have live chat features, email sign ups and even pop ups so it’s really in their face which is what you want. You also need to plan what pages you would like and how they will be structured so it flows easily.

Plan the content

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Content is key for a website. The home page must grab attention straight away because that is how a consumer will determine if you’re website is either relevant or interesting enough to visit other pages on your site. Text and images do complement each other, but you do not need to have more text than images or more images than text as it can put people off. 

When explaining your services/products to your audience, keep it simple and jargon free. If people don’t understand what you’re talking about then they will not know if they require your service/product which can be a downfall for you. It can be easier said than done at times because you have the knowledge and capabilities to understand the technical and jargon descriptions. This makes it harder for you to explain it in a way people without that knowledge would understand.

A good tip would be to write the text and get someone who doesn’t have the knowledge that you do to read it and see if it makes sense. 

Additionally, you need to plan what other kinds of content that you will have on your site. For example, we have a blog page and a news page so that all the information is there to read for pleasure and for business. It’s that extra bit of content that can keep your visitors involved with your site. 

Find a platform that is best for you

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There are many platforms out there to build a website, but some have features that aren’t accessible on certain platforms. The websites that we build are based on WordPress which is easy to learn for those who aren’t familiar with website building platforms. The best thing about WordPress is that you can go back and make

changes as and when you need with minimum disruption and you can continuously add pages whilst the website is still live. 

There are different types of WordPress sites depending on the size and purpose of your business. These are:

Design!

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If you’re designing your own website, then away you go! There are tips and guides all over the web to help you develop your own website. If you’re a first time designer you will need to think about the image itself that you are creating. To make an outstanding website you will need the skills, experience and knowledge to know and familiarize yourself with designing, coding and features etc. 

Alternatively there are options for you to outsource a web designer that has the qualifications, knowledge and experience to create the

best image possible for your business/brand. There are other pros of having your website designed professionally such as:

  • Quality – with the skills and experience of a designer you will achieve a more professional look for your online brand
  • Cost – a cost effective approach as the pre-design and maintenance will be worthwhile to keep everything up and running 
  • Time saving – rather than you spending so much time figuring out how to design your website, all the work is done for you and you can spend more time on other elements
  • Stress – meeting tight deadlines with your website and other tasks on top the pressure can build up. With a web designer you can leave them to it once your requirements are fully understood

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