Your company website is an online representation of you and your brand. The aim is not just for your potential customers to visit, but also for them to stick around. If you have a high bounce rate, you might be wondering why your visitors leave so quickly? Have a look at the following mistakes that you could be making…
1) The design is over-complicated.
When people visit your website they want all the information they need and fast. If the design of the site is too busy then they won’t be able to find what they need and may leave after only a few seconds. The usability of the site has a huge impact on whether people stay or go. If someone can’t figure out how to use a site, they will find another page to look at instead. If the layout is confusing, people will go elsewhere.
Similarly, if your site is outdated people may choose to look elsewhere for the information they need. It’s unfortunate but true. People do judge a book by it’s cover. Studies have even shown that people perceive an outdated or poorly designed website as less trustworthy.
2) Your content is difficult to read.
If it can’t be easily read and digested, your customers aren’t going to convert. Stick to simple and clean font colours and styles. As for font size, bigger is usually better.
3) Overwhelming ads.
Just because you need ads, doesn’t mean you need them everywhere. If your site relies on adverts, consider limiting the number of ads on your pages. Ads should not distract from the important information on your web page.
4) Auto playing videos.
Annoying and noisy videos auto playing could be the reason your customers are quickly hitting the back button. Blasting content at your visitors without their consent could be drive potential customers away from your site.
5) Your structure is unclear.
If your site is an endless maze of unhelpful information and users can’t navigate to the information they need easily, then this could be one of the reasons you are not getting the website traffic you’re hoping for. User experience is really important for keeping your customers interested and making their life difficult will hinder this.
6) Your site is not mobile responsive.
These days, people are using their phones and tablets to browse the web. If your site is not responsive it will put users off as they will need to scroll in order to see your content. You need a flexible site, which users can view no matter which device they use.
7) Your site takes too long to load.
Having a million different plugins might make your site look intriguing, but what does it do to the load-time? You might have super fast internet, but not all your customers will have the same. If it takes more than a minute or so to load a site, people will not wait around, and you will lose their interest. Studies show that 47% of consumers expect a web page to load in two seconds or less.
8) Too many registration requirements.
Asking for personal information at every opportunity could send your customers away. Having to fill out forms on every webpage can be tiresome and visitors will consider whether this is worth their time.